The Federal Government's effort at
promoting investment in Nigerian
made products has got a boost with
the unveiling of a packaged nutrient-
enhanced cassava flakes, called
Ijebulawa garri.
Described as a uniquely packaged
ready-to-drink garri, the creamy-
white, granular flour made from the
globally known Nigerian cassava,
according to the producers, is set to
become a household and general
staple food item among Nigerians,
especially the youth, who are often
too busy to access cooked food.
A statement by the Managing
Director, Balkeem Nigeria Limited,
producer of Ijebulawa garri, Mr.
Akeem Salami, quoted the firm's
management as saying, "We are
delighted to officially announce the
introduction of Ijebulawa garri, a
truly Nigerian brand of packaged
ready-to-drink garri into the
Nigeria's fast moving consumer
goods market as an answer to the
rising desire to raise the profile of
Nigeria's locally-manufactured
products. It is hygienically
produced, affordable and readily
available food item that is approved
by the National Agency for Food and
Drug Administration and Control."
Speaking on the motivation for the
product's production, Salami said
the firm's desire to venture into the
production of refined packaged
garri in commercial quantity was
borne out of its genuine passion to
tap into the ongoing campaign by the
Nigerian government to grow the
economy through manufacturing of
locally-made products benchmarked
against international standard.
He said it was also targeted at
creating employment opportunities in
the country.
The company's Commercial Manager
said, "Ijebulawa garri is a final
product of a thorough market
research, which resulted in the
production of our uniquely designed
product pack that is water resistant,
beautiful and with an inviting shelf-
appeal, and packaged for easy
mobility. It is to be made available in
most super markets across Lagos
and most parts of Nigeria at
affordable price.
SOURCE: mobile.punchng.com/output.php?link=http://www.punchng.com/business/industry/firm-introduces-refined-garri/
promoting investment in Nigerian
made products has got a boost with
the unveiling of a packaged nutrient-
enhanced cassava flakes, called
Ijebulawa garri.
Described as a uniquely packaged
ready-to-drink garri, the creamy-
white, granular flour made from the
globally known Nigerian cassava,
according to the producers, is set to
become a household and general
staple food item among Nigerians,
especially the youth, who are often
too busy to access cooked food.
A statement by the Managing
Director, Balkeem Nigeria Limited,
producer of Ijebulawa garri, Mr.
Akeem Salami, quoted the firm's
management as saying, "We are
delighted to officially announce the
introduction of Ijebulawa garri, a
truly Nigerian brand of packaged
ready-to-drink garri into the
Nigeria's fast moving consumer
goods market as an answer to the
rising desire to raise the profile of
Nigeria's locally-manufactured
products. It is hygienically
produced, affordable and readily
available food item that is approved
by the National Agency for Food and
Drug Administration and Control."
Speaking on the motivation for the
product's production, Salami said
the firm's desire to venture into the
production of refined packaged
garri in commercial quantity was
borne out of its genuine passion to
tap into the ongoing campaign by the
Nigerian government to grow the
economy through manufacturing of
locally-made products benchmarked
against international standard.
He said it was also targeted at
creating employment opportunities in
the country.
The company's Commercial Manager
said, "Ijebulawa garri is a final
product of a thorough market
research, which resulted in the
production of our uniquely designed
product pack that is water resistant,
beautiful and with an inviting shelf-
appeal, and packaged for easy
mobility. It is to be made available in
most super markets across Lagos
and most parts of Nigeria at
affordable price.
SOURCE: mobile.punchng.com/output.php?link=http://www.punchng.com/business/industry/firm-introduces-refined-garri/
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