It is no
longer news that the Nigerian mobile phone industry has evolved from what used
to be a non-competitive arena that had only a few brands dominate the hearts
and hands of the average Nigerian. The once stigmatised Chinese owned company
‘Tecno Technologies’ has evidently grown from producing what used to be
perceived as cheap and substandard
quality mobile phones to making premium quality gadgets available at
pocket friendly prices. Hi-tech mobile devices and gadgets are no longer the
exclusive preserve of the high and mighty as Tecno Technologies constantly
provide a wide range of mobile devices suitable for communication,
entertainment, internet and business purposes through Tecno Mobile. Continue...
To
celebrate the milestone of recently hitting 100,000 Facebook fans with an
impressive talkability of 15%, Tecno Mobile decided to launch the TECNO
100K FACEBOOK VIDEO CONTEST
which is a platform to reward their ever loyal fans. To participate in this
contest, users are expected to Think up
a video concept expressing their love for Tecno Mobile, Record a video
with a Tecno device, Upload the Video
to your YouTube Channel, Log
into the Tecno app and register your video for review. The submitted videos
would be reviewed and the top 10 videos by quality would be manually selected.
These 10 videos are then uploaded to the 100k
Milestone Video Voting app, where all Tecno users are encouraged to vote for
their favorite videos. In the end, the top 3 videos would be selected and the
owners are rewarded with (1st Prize: N100, 000; 1 Tecno Phantom
A+ Smartphone; 1 Souvenir pack, 2nd Prize: 1 Tecno Phantom A+
Smartphone; 1 Souvenir pack, 3rd Prize: 1 Tecno Phantom A+
Smartphone). Also, the top 3 videos get uploaded to the official Tecno
Telecom YouTube Channel and publicized across all social platforms.
Running side by side with the video contest is the
Phantom A Quiz promo which consists of 50 trivia questions on the Tecno Phantom
A, some easy and straightforward, others difficult and tricky. A total
of 30 randomly selected questions are to be answered by users in 5
rounds, with increasing levels of difficulty, from level 1 to level 5. Levels 1
to 4 will have 5 questions each, and the final round (round 5) will have
10 questions. Each round has a countdown timer designed to put the participants
on the edge. The allotted time per round decreases progressively after each
level. Users can only take the Quiz once, and see their scores at the end of
each level. Upon completing all levels, a user’s score is uploaded to the
leader board. If successful, the participant stands to win our star prize, a
Tecno Phantom A smartphone & 1 souvenir pack or our consolation prize, a
souvenir pack consisting of several Tecno branded items.
So far, the participation in the contests has been
very encouraging with thousands of people taking the Quiz and also sending in
their recorded videos. The comments on Tecno’s social networking platforms show
a keen sense of entitlement, which means the fans see the brand as a family
body. As long as Tecno Mobile remains dedicated to merging organizational goals
with consumer needs thereby creating a mutually beneficial relationship, they
would remain a force to reckon with in Nigeria and Africa at large.
Tecno…Innovation Liberated! - https://www.facebook.com/TECNOMobileNigeria
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