Banger Lee back in business

NET has reliably confirmed that Dapo
‘ D’banj ’ Oyebanjo has signed a multi-
million Naira brand endorsement deal with
Globacom Nigeria .
The Pop star has inked his second
endorsement deal with the Nigerian
telecommunications company after weeks
of deliberations. D’banj now joins the likes
of heavyweight contemporary musicians
Psquare as well as recently unveiled
ambassadors Naeto C, M.I, Lynxxx, Bez,
Burna Boy, Flavour, Waje, Omawumi,
and little known Chee .
Insiders tell us the deal is ‘unbelievable’;
with those familiar with details saying it
may be one of the costliest signings of
2013. Exact figures were not immediately
available. But NET learnt that just like his
former deal with the company, this new
ambassadorship will also come with added
values, including an automobile, and major
performance commitments.
D’banj and Globacom fell out in 2010 when
the pop singer reportedly refused to extend
his initial 2008 N70M two-year contract. Glo
was allegedly offering something less, far
less than what Psquare got ( the Pop twins
signed a whooping N240M with the
company in 2010
).
The whole trouble had however started
back in 2008 when D’banj was replaced by
Psquare after he allegedly demanded a
N2M fee for every performance at the then
GLO Campus Tour .
But it’s three years later and plenty has
changed.
With GLO having lost the biggest names to
competition, it’s understandable they’re
reuniting with D’Banj, a true superstar with
credible fan base, despite not having had a
major fresh hit in years. And it’s a coup of
sorts – as Etisalat had nearly reached an
agreement with D’Banj to be one of their
brand ambassadors. Etisalat is already in
bed with top rappers Ice Prince and
Olamide while there are rumours a 2face
Idibia deal is also pending.
MTN Nigeria is currently winning the
brand ambassadorship war triggered by the
recent mobile number portability policy.
The market leader has all the star power in
their nest with the likes of Don Jazzy,
Wizkid, Davido, Iyanya, Tiwa Savage,
KCEE
and a few other prominent acts all repping
‘yello’.
A rep from GLO ‘Charles’ tells us it is not in
his place to talk about the signing. D’banj’s
manager and Executive Director of DKM
Group Tony Nwakalor did not pick or return
our calls.
‘ D’banj signed with who?! ‘, Spice, a rep
for D’banj told our reporter, apparently
surprised.
It is expected that GLO will announce the
deal in a matter of days.

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