BlackBerry's Open Letter To Customers, Partners & Fans

In an unprecedented move, BlackBerry has
written an open letter to it's customers.
Frank Boulben, the company’s chief
marketing officer, told Reuters. ”We want
customers to know that they can continue
to count on us – we are here to stay. We
have substantial cash on our balance sheet
and we have no debt. We are restructuring
our cost base and this is a very painful
transition, but it will make us financially
stronger and we want to get that message
directly to our customers.”
Boulben added that BBM for iPhone and
Android will be re-released within the next
few days. See the letter below
To our valued customers, partners
and fans ,
You’ve no doubt seen the headlines
about BlackBerry
You’re probably wondering what
they mean for you as one of the tens
of millions of users who count on
BlackBerry every single day.
We have one important message for
you:
You can continue to count on
BlackBerry
How do we know? We have
substantial cash on hand and a
balance sheet that is debt free.
We are restructuring with a goal to
cut our expenses by 50 percent in
order to run a very efficient,
customer-oriented organization.
These are no doubt challenging
times for us and we don’t
underestimate the situation or
ignore the challenges.
We are making the difficult changes
necessary to strengthen BlackBerry.
One thing we will never change is
our commitment to those of you
who helped build BlackBerry into the
most trusted tool for the world’s
business professional.
And speaking of those dramatic
headlines, it’s important that we set
the record straight on a few things.
Best in class productivity tool.
We have completely revamped our
device portfolio this year with the
launch of BlackBerry 10. We have
four BlackBerry 10 devices – two
all touch and two hybrid (touch and
QWERTY) – and all are running the
third update of our new platform. If
what you care about most is
getting things done – taking care of
your business – we have the best
range of devices for you. And we
continue to offer the best mobile
typing experience – no ifs, ands or
buts about it.
Best in class security.
Governments all over the world,
global corporations and businesses
that simply cannot compromise on
security choose and trust
BlackBerry. Security is our heritage,
and the industry recognizes that
BlackBerry is the most secure when
it comes to the device, server
and, of course, our global data
network. Have no doubt that you
can continue to trust us to keep your
communication safe and private.
Best in class enterprise mobility
management.
We changed with the market,
embracing BYOD because we
understand that as iOS and
Android™devices become common
in the
workplace, businesses still need to
manage all of these different
platforms seamlessly and securely.
This is not a trivial task. While there
are a number of startup companies
that make bold claims, BlackBerry
has more software engineers
and the most resources dedicated to
developing the most innovative
solutions to address this complex
challenge.
And our customers know it. Over the
past quarter, our BlackBerry
Enterprise Service 10 server base
grew from 19,000 to more than
25,000. Corporate clients are
committed to deploying and testing
the latest enterprise technology from
BlackBerry. We are committed to
evolving with our customers. That
will never change.
Best in class mobile social
network.
We are bringing the most engaging
mobile messaging platform to all,
with our BBM™launch for
Android™and iPhone.
There are already around six million
customers pre-registered to be
notified of our roll out. This number
is growing every day, and speaks to
the tremendous opportunity we have
to expand BBM beyond BlackBerry
smartphones to make it the world’s
largest mobile social network.
Yes, there is a lot of competition out
there and we know that BlackBerry is
not for everyone. That’s OK. You
have always known that
BlackBerry is different, that
BlackBerry can set you apart.
Countless world-changing decisions
have been finalized, deals closed
and critical communications made
via BlackBerry. And for many of you
that created a bond, a connection
that goes back more than a decade.
We believe in BlackBerry – our
people, our technology and our
ability to adapt. More importantly,
we believe in you.
We focus every day on what it takes
to make sure that you can take care
of business.
You trust your BlackBerry to deliver
your most important messages, so
trust us when we deliver one of our
own:
You can continue to count on us.
Sincerely,
The BlackBerry Team
©2013 BlACKBERRY. All RIGHTS
RESERvED.
http://bgr.com/2013/10/14/blackberry-
open-letter-2013/

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