I always believe that it is very easy to go
online but the most difficult part of any
online venture is staying online. Alot of
nigerian online business today have close
because they do not have the success tips
to succeed online in Nigeria.
To succeed online in Nigeria, you have to
understand how Nigerians think. It is no
doubt that there is alot of opportunities in
Nigeria but that doesnt mean providing a
solution to a nigerian problem will make
you succeed automatically. What actually
makes you succeed is teaching your
Nigerian customers how to use your
service/product.
When thinking of venturing into any
Nigerian online business. It is advisable to
reserve enough energy for teaching your
Nigerian customers how to use your online
service. Before or after you buy your Car,
you have to learn how to drive your car and
thats why there is the driving school. You
might have a great online service for
Nigerians but the ability to teach them how
to use the service counts towards your
success. A lot of nigerian online business
have failed today because they have always
believed that "nigerians will figur out how
to use their service on their own without
any assistant and they have forgotten that
the internet trend in Nigerian evolved only
a poppy years ago".
Do not rely entirely on online marketing. In
addition to online marketing, ensure you do
some offline marketing. For most service
business, your customers are those busy
nigerians who do not have the time to flip
through facebook page. Thats why you
should take your marketing offline.
Be patient with your customers. Majority of
american and european online business do
not start generating revenue in the first
few years of operation. So reserve enough
finance to take you through that period and
never give up on the way to success. Count
your success by the number of visitors that
visite your site rather than the amount of
revenue you generate.
Most importantly, Majority of your nigerian
targeted customers are mobile internet
users.so when building a website for the
Nigerian audience, ensure your site is
mobile accessible. As a customers, i
wouldnt want to visit your site and realised
that the site could not load.I will just flip to
the next site and that would be a bad for
your business as you have lost me for
good.
These are some important tips to Nigerian
online business success.
Friday, 15 November 2013
Tips On Going Online And Succeeding Online In Nigeria
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