YouTube today announced that it is expanding its live video services to the masses. Everyone who has a verified account can now stream live video on YouTube. And verified accounts can now create a Google+ Hangout on Air.
The YouTube live video service has been in a “beta” mode for the last year, with selected accounts in specific categories like music gaming, sports, news given the facility for live streams. The service was extended to accounts with at least 100 followers in August of this year. Before that, the limit was 1,000 followers. The company today has not given an update on how much take-up that service has seen.
YouTube says all verified accounts in good standing are now eligible, regardless of the number of followers.
The feature is getting rolled out internationally over the next few weeks,
YouTube says. Those who are interested can
check to see if it’s been turned on for them here . Your Video Manager status will also indicate when it’s been turned on.
Just as this service might drive more YouTube users to go through the process of verifying themselves on the platform — thereby giving Google much more data on how people are using the service, and to suggest things to you in particular — the other feature getting announced today could help Google drive more users to Google+.
The Google+ Hangout On Air, which lets users
create two-way video broadcasts, is another way to drive more usage to Google+. “To give you even more ways to connect with fans, you can now launch a Google+ Hangout on Air directly from the YouTube Live events manager. “This gives you a simple way to reach your fans live and is the ideal way to to invite participants to join your show,” write Satyajeet Salgar, Product Manager and Tim James, Software Engineer in their blog post.
Image: Middle School Musical, Breaking Bad
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