Menu Company Comes Up With A Bra That Only Unhooks Itself For True Love

It looks like Microsoft’s stress-detecting
bra won’t win the most ridiculous bra
award after all.
A company called Ravijour has come up
with a bra that – apparently – will only
unhook if the woman is in love with the
person doing the opening.
Unsurprisingly, the inventors of this bra
are male (as with the Microsoft bra) and
it leaves us wondering what their
obsession is with a garment that they
have no
According to BuzzFeed’s excellent
breakdown of the bra, it was invented to
save women from skeevy guys who are
only after one thing (or arguably, two
things).
Apparently, this bra is cleverer than
your own brain because “it knows how
women truly feel”. (Although here’s a
secret guys: women do have s*x with men
they aren’t in love with).
true love
How does it work? According to the
product designer, “A built in sensor
reads the woman’s heart-rate signal
and sends it to a special app via
Bluetooth for analysis.”
true love
The ‘science’ behind the bra
Once the bra exceeds the ‘True Love
Rate’ it then unhooks automatically. This
may be inconvenient if you’re meeting
your other half’s parents for the first
time or making an important
presentation at work.
So to sum up – you could wear this bra to
tell who you’re in love with and who you
aren’t. Or you could use that vastly
superior organ that doesn’t look like it
got a D in a GCSE science and technology
project: your brain.